Sales and marketing are two industries that most commonly use drip campaigns, but any industry can benefit from implementing a drip campaign to promote a service or product or engage clientele. Triggers for campaigns can be time based, like a happy birthday email to a customer, or behavior based, such as a shipping notification. The action that prompts the drip campaign to begin for the customer is the trigger. Past clients: Drip campaigns can let past customers know about any new products or promotions.Ĭurrent clients: You can email current clients periodic updates about your company to keep them engaged. New customers: You can let potential customers know about your products with a drip campaign. Here are a few of the main audiences for drip campaigns: Emails, texts, phone calls and mailed advertisements are all examples of drip communications, but email is the most common and often the most effective method. What is a drip campaign?Ī drip campaign is a component of marketing that involves automatically sending communications (drips) to current, past or potential clients. In this article, we offer a guide to drip campaigns, including when to use them and how to conduct one. You can learn more about drip campaigns to help improve your marketing efforts. Drip campaigns save time for employees by automating the marketing process while bringing in new business. Businesses use drip campaigns to market products and keep in touch with customers.
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